CricCounty Stores Ltd

If you’ve started shopping for a new bat, you’ve probably noticed one question pops up again and again: should you go for English willow or Kashmir willow? It’s one of the most common questions we get asked in-store at CricCounty, Ilford — and the honest answer is, it depends on how and how often you play. Let’s break it down properly. What’s the Actual Difference? English willow comes from Salix alba caerulea trees grown mainly in England,…

How to Knock In a Cricket Bat Properly

By admin

May 29, 2026

You’ve just unboxed a brand new cricket bat. The willow looks pristine, the edges are crisp, and you’re itching to take it to the nets. But here’s the mistake too many players make: They skip knocking it in — and ruin a perfectly good bat within three innings. Knocking in is not optional. It’s the single most important thing you can do to protect your investment and get the best performance…

Cricket Bat Buying Guide

Why More Club Cricketers Are Choosing CricCounty Branded Gear in 2026

By admin

May 18, 2026

Walk into any cricket shop today and you’ll see dozens of famous stickers, flashy launches, and “player edition” promises. But many club cricketers are starting to ask a different question: Is the expensive branding actually worth it? That’s exactly why more players across the UK are turning towards CricCounty’s own range of cricket equipment — gear designed for performance, affordability, and genuine match-day use rather…

Power vs. Pickup: Comparing the Best 2026 Cricket Bats from Salix, BAS & CricCounty Exclusives

By admin

April 13, 2026

Choosing a cricket bat in 2026 has never been more exciting — or more overwhelming. With Grade 1 English willow in abundance, profiles getting bolder, and pickup weights becoming just as important as scale weight, the question isn’t just “which bat is best?” — it’s “which bat is best for how I play?” At CricCounty — based inside High Performance Cricket, Ilford — we’ve hand-selected…